New Feida(Shandong) Food Co.,Ltd. is a comprehensive condiment food enterprise integrating the research and development, production and sales of chili products, spices, sauces, compound seasonings, pickled peppers, instant food and snack food.As a national-level agricultural industrialization leading enterprise, we have three modern production bases.

Adhering to the business development philosophy of "achieving others & achieving myself", has become the domestic we become one of the largest seasonings production and OEM factories in China.We have passed the audit & certification of HACCP system, ISO22000 food safety management system, IS09001 quality management system, Kosher, Halal, BRC,etc. "Piao" brand is recognized as a well-known trademark in China, a famous brand in Shandong province, and the products under "Piao" brand are well-know in Shandong Province.

Advanced industrial management chain from source to table
New feida adheres to the tenet of "based on agriculture, looking at the countryside, and caring about farmers", controls product quality from the source, and leads the implementation of the supply chain model of "farmers + bases + factories", and integrates food safety standards into planting and fields. Management, picking, purchasing, transportation and production. Realize seamless management from farmland to dining table.

We adopt the standardized management internally, and run the international advanced amoeba management mode to manage, We use the internationally advanced Amoeba management mode to manage our company internally, it defines the management structure, position responsibilities and tmanagement process, strictly manages the product processing, market sales and after-sales service,so as to serve every customer well and provide high-quality products for the consumers.

High-level research and development capabilities provide companies with strong development momentum
We emphasize on R&D investment, insist on hiring high quality personnel with high salary, creat high, insists on hiring high-quality talents with high salaries, creates high-efficiency work, and realizes the talent strategy of high-speed development. We introduce advanced R&D equipment into our factory, and build a well-equipped condiment R&D base. We have close relationship with Shandong Universtity, Qingdao University, Shandong institute of standardization, Shandong Academy of Agricultural Sciences, etc. We have a provincial-level technology center, a national R&D sub center of agricultural products processing technology, with an annual R&D capacity of more than 500 new products, leading the development of the comdiment industry.

Cooperating with domestic & international giants to create a win-win model
We have won the praise of both domestically and internationally markets through high-quality products and services. We are a long-term stable partner of the International condiment company-McCormick, international restaurant chain-Subway, and the domestic restaurant chain-Haidilao.

Enterprise development vision
Our New Feida people have the courage to work hard and strive for self-improvement. We are willing to seek development with cooperative partners, and jointly build the flagship of the condiment industry. To make the world a better place with good flavoring!